The POP crew is very excited to welcome a new waterman to the team! We’re happy to introduce Mike Ross as the newest brand ambassador for POP Paddleboards. Mike is a surf and SUP enthusiast who can also save your life! His daytime job as a firefighter/paramedic gives him just enough free time to get out on the water with his family and bring the brand of POP all over Florida.
“From the very first conversation I had with Mike, I knew he would be a weapon in the SUP industry,” Nick Lanfranco, POP Paddleboards founder, told us. “He’s a true waterman throwing it down on the Florida coastline. I speak for the entire camp when I say that we are excited to have him carry the POP flag.”
Mike’s journey into paddleboarding didn’t start by choice. Originally, the Ross family had a boat which they sold to move to their beachfront home in Palm Harbor, Florida. “We knew we wanted something right on the water, and we knew we could just get another boat later,” Ross told us. From there, Ross’ wife suggested they pick up a pair of paddleboards so they could still get out on the water without their boat. “I was totally against the idea,” he said. “But eventually, we did get a pair, and I was averaging 3 mile paddles every time I got out there.” He soon looked into races in the area and entered only to win 2nd place in 2 divisions. “I loved it after that, and even though we have another boat now, the paddleboards still go with us.”
Mike currently SUPs with the POP inflatables and enjoys them with his wife, two kids, and Saber, their dog. “We love and stand behind the product. Nick and the team are so easy to get ahold of, personable, and open minded when it comes to ideas and feedback,” Ross told us.
“Mike has given us a lot of great ideas even prior to our alliance. I can only imagine what’s to come now that he’s repping POP across the east coast,” Nick said.
After a surf session, you can likely find Mike at Fireside Pizza, drinking a Wavemaker. His favorite wave was surfed at Lance’s Left, Nicaragua and he once pet a manatee while on his board. When he’s not on the water, he can usually be found reading dystopian novels or watching Stranger Things. We look forward to Mike’s contribution to the POP family and can’t wait to see what the future holds!