POP-Up Shop Inbound: San Diego

The POP crew is trekking down to San Diego on January 23rd – 26th with our first ever “POP-Up Shop.” As always, we’ll be showcasing our full line of paddle boards, lightweight carbon fiber paddles, bags, leashes, and other accessories. Stop by and browse our boards for yourself.

This will be the first of many POP-Up Shops we plan to unveil around country, so keep your ears to the ground as we may come to city near you.

Where: Somewhere around 955 Harbor Island Drive, San Diego CA 92101 (Look for our tent)

When: January 23rd through the 26th

Doors Open: 10a

Doors Close: 6p

Come down, show your support for the brand, and feel free to crack open a few beers

Surf & SUP Event Fun: USPFCA

All of us at POP were stoked to be at the United States Police & Fire Championships at Trestles beach, CA. It was a killer time—we sat, we watched, we surfed, and we conquered. What’s not to love about spending three full weekdays on the sand demoing our boards and seeing a few on the water during the competition? Did we mention that this was during one of the best swells of the year? Needless to say, we snuck out on a few occasions to get in on the action.

We’d like to shout out to the boys at Danai Surf & SUP in Orange, CA for donating some boards and sponsoring the event. We had an awesome time kicking it with those guys and getting some sick waves.

The USPFC dates back to 1967 in San Diego. Originally titled the “Police Olympics”, it was meant to promote physical fitness in hopes of reducing stress amongst police officers while increasing their professional abilities. Since then, the organization has gone international and now includes firefighters. More and more countries around the globe are adopting these competitions to support and enhance their police and fire servicemen.

Major props to all those participating in the short board, long board, and SUP competitions that commemorated each day.

To learn more about the United States Police & Fire Championships, check out their website at: http://www.uspfc.org/