Made for Making

Are we the right brand for you?

Trailblazing your local water front. Each time we paddle out, we know that a new adventure is waiting for us.
POP understands the wants and needs of this culture because we live it. We check the conditions every morning. We’ve felt the sun on our shoulders. We know the excitement of discovering a new spot. We’ve looked out at the horizon, and had our breath taken away time, and time again.

Our founder said it best, “My focus wasn’t to build another SUP company; it was to build a community and to become a brand for purpose not just profit.” – Nick Lanfranco.
This approach is why we are the fastest growing SUP brand.

Yes.. we’re known for our vibrant and retro designs, but it doesn’t stop there. Our best innovators are our loyal customers and we take all of your ideas to heart.

Whether you’re taking the day to relax in the open water, setting foot on your first board, or prepping for the next SUP competition, we want to know how you feel. Our customer feedback is what gives our brand life. We invite you to POPUp and Paddle and reach back out to us!