Brand Vision

POP Paddleboards is committed to making stand up paddle boarding accessible to the masses. We believe that everyone across the globe near a river, lake, harbor, or ocean should have the opportunity to be apart of this emerging lifestyle. We represent a culmination of people who are attracted to water and love being in it. We are veteran 9-to-5ers spending every free moment we have on a board, paddle at the ready, in the nearest body of water we can find. POP Paddleboards is the brainchild of a family of adventure seekers. We embody a life that encourages exploration, fitness, and above all: FUN.

We are hell-bent on providing an all-inclusive identity for the SUP lifestyle. The POP crew aspires to achieve this by putting our combined and passions for the sport into every single product we manufacture without sacrificing quality, and maintaining affordability. We want anyone and everyone rocking our gear to feel like an ambassador of stand up paddle boarding.

Tagline: Made for Making

It’s in our mission statement and obvious what POP Paddleboards is known for making, Yes, we design and craft premium SUP gear. But what we truly manufacture are the unforgettable memories, experience and adventurer one will have using our products. Moments like watching the sun rise on the east-coast, seeing it set on the west coast, catching your first wave, or dropping in on your thousandth wave, random sea life encounters, and moonlight paddling on the lake.

We make great gear for great people. Nothing satisfies us more than seeing our customers enjoys themselves while making their own memories with our brand.

Mission Statement

Our purpose is to create product that’s made for making your next unforgettable adventure out on the water.

POP Paddleboards • Founder: Nick Lanfranco

Nick, I need more paddles! My custumers can’t stop asking for POP. You’ve given the sport of standup paddle boarding a whole new look and feel.

Let’s get out in the water soon.

Don DanaiOwner, Danai SUP Shop

The marketing package is working better than I thought. Natalie was a huge help. We are getting a lot of traffic from the internet listing you are running for us. Please keep it going!

Mike VaughnOwner, Pro SUP Shop

The color of your boards attracts so much attention to our rental fleet. The instructors love the fact that we can spot our customers paddling through the lake. We are experiencing a two hour waiting list in both locations for our sup rentals.

Thanks for all your help this season.

Dylan EngbergDenver Paddle Co.

We can use more guys like you in this business. Thanks.

Joe BarkBark