Stand Up Paddleboarding Wholesale Opportunities

Paddle Boarding is the world’s fastest growing watersport and POP Paddleboards wants to team up with you to be a part of the movement. That’s why we started our United Reach Dealer Program, joining forces with traditional and nontraditional shops around the globe to supply high quality paddle boards to the masses.

POP Paddleboards is a trusted SUP lifestyle brand with a line of iconic boards that are hard to miss. We are inspired by the waterman’s culture and our passion for the sport is obvious in every product we design and craft.

Whether you’ve got an existing retail or rental outfit or are starting out in the industry, we will work with you to develop a lasting model for success. The United Reach Dealer Program offers more than our signature SUP boards, paddles, and accessories at wholesale prices. It incorporates a number of proven tools and resources to drive traffic and attention directly to your storefront.

Full Service SUP Brand

We know the struggles our industry is faced with. To show you how important your partnership means to us, we strive to provide you with the Nordstrom quality of service. It’s in our DNA and at the bottom of all our emails “here to help”. Whether you need assistance in shipping or fulfilling, marketing, advertising, industry consulting, or just need a hand flipping burgers at your next event, reach out to us. When you work with POP Paddleboards our talented crew is your crew. We grow our business, by helping you grow yours.

We Do Not Sell Direct

We think it’s uncool to sell direct in an area where a local shop is carrying our products. This helps our dealers increase their store traffic and ensure a retail demand for our goods


Over saturating the market doesn’t help anyone. Map sales and fair zoning funnels the demand right to your business, making your shop the key reseller in your backyard.

Freakishly Good Margins

Affordable, high quality products with a respectable margin to grow your business. We’ve worked hard in the POP foundation to deliver this winning recipe.

Power Branding

We love investing advertising bucks in our dealers. Custom signage, interweb magic, and a little secret marketing package gets it done. We know what works and have the data to support it.

Full Service SUP Brand

Nick, I need more paddles! My custumers can’t stop asking for POP. You’ve given the sport of standup paddle boarding a whole new look and feel.

Let’s get out in the water soon.

Don DanaiOwner, Danai SUP Shop

The marketing package is working better than I thought. Natalie was a huge help. We are getting a lot of traffic from the internet listing you are running for us. Please keep it going!

Mike VaughnOwner, Pro SUP Shop

The color of your boards attracts so much attention to our rental fleet. The instructors love the fact that we can spot our customers paddling through the lake. We are experiencing a two hour waiting list in both locations for our sup rentals.

Thanks for all your help this season.

Dylan EngbergDenver Paddle Co.

We can use more guys like you in this business. Thanks.

Joe BarkBark

We invite you to give us a ring and discuss how you can become a part of our United Reach Dealer Program. If you have any questions or comments please call or fill out the form below.